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Betfair Poker Re-Launches On New Platform

By the end of October, Betfair Poker will be re-launching on a new platform to accommodate a migration of poker players, and to better serve its loyal customers.

Betfair Poker will be combining with PokerChamps on an improved version of the downloadable poker software. The two will, however, remain separate brands.

Betfair Poker players are ensured that they will keep their existing account credentials in addition to continuing their brand association. Moreover, they are assured that they will now experience a user interface that's been made even better.

"Having our own poker software puts us in command of our own destiny. It means we can react quickly to customer feedback and continue to develop an innovative, community-focused product. We are confident that we are laying the foundations of a market leading poker room," said Head of Poker Ben Fried.

The new software was developed with real poker players in mind. The new Betfair Poker platform was formulated putting major emphasis on simplicity and focus on the poker game.

New features on the re-launched platform include: choice of educational video content, personalised view for multi-tabling, remember folded cards, personal player information, player profile, player search and map, and VIP club. Betfair Poker ensures users a safe, secure and fast payment system, 24/7 customer service, the forum and the Leaderboards remain.